18 February 2021 | Darren Wilson
Design and technology have always gone hand in hand - it has produced fantastic products, like Apple's revolutionary designs of the late 90s, and modern social media user experiences where how something works and feels can lead to success (or failure - who remembers MySpace?)
Design is subjective and new trends appear every year, but should brands always look forward? Many companies are looking back to influence how their organisations are perceived, perhaps to re-create a time when they were a by-word for reliability and innovation. COOP, NatWest, Kelloggs have all reverted their brands or packaging back either by using existing design or creating something inspired by the past - retro-branding as it's called.
Can this approach work with modern technology, UX, and aesthetics? Yes absolutely. We can work with any brand, be inspired, and integrate with our technology solutions - the benefits of having a great team of creatives and developers in-house who work closely together on all projects.
With NASA landing their Perseverance probe on Mars and being an organisation at the forefront of technology - this ties nicely into this article on how they have retro-branded, which I found really interesting.
The NASA creative team must be buzzing - having their work visiting another planet!
We are very passionate about the importance of how a user experiences our products, how they look, and the power of good design. We are a 'user focussed' software house - and that means creative and beautiful user experiences!
If you have a project in mind that you’d like to talk to us about, please don’t hesitate to get in touch.