In simple terms, search engine optimisation (SEO) is the process of an organisation improving their website to increase the quality and quantity of traffic to their site through organic search engine results. 75% of all clicks on search engine results are on the first three results, therefore, it’s not surprising that for so many organisations the main purpose of SEO is to get their website to the top of Page 1 on Google. Let’s take a further look at some of the main benefits of using SEO.
Encourages Better User Experience
There are numerous ways to improve your website and create a better user experience. This includes building a website which is easy to navigate, which hosts relevant information, related photos, videos and texts, and is mobile friendly, to name a few. This all leads to an improved user experience, which subsequently results in more clicks, more leads, improved brand recall and higher conversion rates. This is exactly what search engines are looking for, and so improving your websites search ranking.
Builds Brand Credibility
Having a higher ranking on search engines may give your customers the idea that you are one of the leaders in the industry as it shows that you are popular, and many people have previously research you. Brand credibility is extremely important and often hard to build, so once you have achieved it, you don’t want to lose it – SEO is the perfect way to maintain it.
Improves the Quality of Traffic
SEO is an ‘inbound’ marketing channel which focuses on making it extremely simple for customers to find you when they want to. Rather than utilising these traditional methods such as spam emails and cold calling, which typically tend to irritate consumers, SEO aids the creation of helpful information which is in place for when the consumer requires your help. This is much more convenient for customers and encourages more qualified and suitable leads for your website. In fact, HubSpot’s State of Inbound report explains that nearly 2/3 of marketers have said that inbound practices, like SEO, provide the highest quality leads for their sales team.
SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. As opposed to outbound marketing strategies such as cold-calling, SEO is an inbound marketing strategy which helps businesses save money. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.
Through building and developing numerous websites, the team here at Pogo Studio have an abundance of knowledge regarding website success. If you would like any assistance in creating your dream website, contact us today!